Home: Email Marketing: Advanced Reports

Advanced Reports

iteam graphics offer extensive reports on your entire account, from mailing list percentages and averages down to the individual user profiles. Included is a list of some of our reports available.

Mailing List Reports

Subscriber Statistics
Subscriber Statistics show you an overview of your subscribers, including total subscriber and total AOL subscriber count.

Message Statistics
Message Statistics show you an overview of your messages within this mailing list, including total messages sent.

Mailing List Averages
Shows your averages for a specific mailing list, including average click-through percentage, average open rate, average unsubscribes per message sent.

Subscriber Reports
Subscriber Reports allows you to download your active list and inactive mailing lists (inactive includes bounced, unsubscribed and administrator trashed lists.)

Individual Reports

User Profiles
The user profile shows all the demographic information collected for an individual subscriber in your mailing list, as well as a complete history on activity. You can view all messages sent,
opened, click-through history and complete action tracking, tracks users from an email through to your website.

Demographic Breakdown
The Demographic breakdown allows you to build a report based on a demographic category you select.

Breakdown of Free Email Address Accounts
This report shows the percentage of your mailing list that are based in the top free email
accounts, including yahoo.com, hotmail.com, msn.com and more.

New Monthly Subscribers
New Monthly Subscribers can be viewed for the current month, the previous month or the last six months. These reports also include the number of messages sent to each subscriber since their opt-in and their open and click-thru rates.

New Monthly Unsubscribes
New Monthly Unsubscribes can be viewed for the current month, the previous month or the last six months. These reports also compare the date they opted-in (or were added in) to the list and the date they unsubscribed, how many messages they received and their open rates.

Campaign Reports

· Total Newsletters Sent
· Total Times Opened
· Unique Newsletters Opened
· Total Newsletters with Click-throughs
· Total Bounced Emails
· Total Unsubscribes
· Total Email Referrals
· Action Tracking

Click-through Reports
Your click-through reports list every URL link included in your email and show both the total clicks and total unique clicks, in number and percentage rates, for each URL. The individual email addresses of those who clicked through are also shown.

You receive a complete report on each email in your campaign that lists the date it was sent, any random groups assigned and any filters used.

Campaign Statistics
Your campaign report also comes with complete information on your email, in the form of statistical numbers and percentages as well as graphic charts. You receive information on the following:

Filter Based Reports
Filters are rules based on your data that allow you to create messages and deliver to a subset list inside your mailing list. That data can be demographic information gathered on your members or their activity from a previous email.

A filter-based report allows you to build a customized member listing based on demographic information and activity, or any combination thereof.