Local Search Optimization

Many of our customers want to exclusively rank highly in their local area. They have a service-based business and are not looking to sell all over the country. That is why we focus on local optimization first. Our proven strategies and tactics will get you seen and drive local visitors to your website.

We optimize your website for the towns, cities, and counties in your local area. We work on Google My Business, Google Maps, Bing, and Bing Places, and others to help our clients with their local rankings. We also make sure that the content on your website is optimized correctly for your procuts and services in your local area.

One of the biggest ranking factors in local search is how far away the searcher is from your business. This is called proximity, and in many cases you can not control this. Your business is located where it is an the searcher is where they are. However you need to make your business as attractive to your potentual customers as possible and out rank your competitors.

What is Local Search Optimization?

Local search optimization is the process of optimizing your business’s website in order to rank higher in search engine results for searches related to that business’s location. This is important for businesses that rely on local customers, as it allows them to be more visible to potential customers who are searching for businesses in their area.

There are a number of ways we can help business owners optimize their local search presence:

  1. We help you claim and optimize your Google Business Profile (formely Google My Business} listing: Google Business Profile is a free tool that allows businesses to manage their online presence across Google, including in search results and on Google Maps. By claiming and optimizing your Google Business Profile listing, businesses can improve their visibility in local search results and provide potential customers with important information such as their location, hours of operation, and contact details. Google Business Profile

  2. We optimize your website to include location-specific keywords in your website content and metadata: By including location-specific keywords, such as the name of their city or or state, in your website content and metadata (such as the title tags and meta descriptions), businesses can improve their chances of ranking highly in local search results.

  3. Build local citations: Local citations are mentions of a business’s name, address, and phone number on other websites. By building local citations on reputable websites, businesses can improve their visibility in local search results.

  4. Encourage customer reviews: Customer reviews are an important factor in local search rankings. By encouraging customers to leave reviews on sites such as Google and Yelp, businesses can improve their local search visibility.

By implementing local search optimization tactics, like these we have helped businesses to improve their visibility in search results and attract more local customers. This is particularly important for small businesses, which may rely heavily on local customers for their revenue.

Is NAP (Name, Address and Phone Number) Important?

NAP stands for Name, Address, and Phone number. In the context of local search optimization, NAP refers to a business’s name, address, and phone number as it appears online. This would also extend to your website’s domain name. Ensuring that a business’s NAP is consistent across all of its online listings is important for local search optimization, as it helps search engines understand that the business is a legitimate and authoritative source of information.

Here are some tips for ensuring that a business’s NAP is consistent across its online listings:

  1. Use the same format for the business’s name, address, and phone number on all listings. For example, if the business’s name is “Joe’s Pizza,” it should not be listed as “Joe’s Pizzeria” on some listings and “Joe’s Pizza Co.” on others.

  2. Use the same address format on all listings. For example, if the business’s address is 123 Main St, it should not be listed as 123 Main Street on some listings.

  3. Use the same phone number format on all listings. For example, if the business’s phone number is (123) 456-7890, it should not be listed as 123-456-7890 on some listings.

We work with you to ensure that your business’s NAP is consistent across its online listings can help to improve its visibility in local search results and make it easier for potential customers to find and contact the business.

How Can We Help?

We will work with you to correctly format and optimize your companies website and other online listings to give you the best chance of ranking righer in Google and other search engines. Small positive changes can make a huge difference to your rankings. Equally, errors and mistakes can hurt your rankings and make your site invisible in Google search results. Contact us today for a 15 minute free consultation.